Wei Miao

Assistant Professor of Marketing and Analytics, UCL School of Management

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Welcome to my homepage! I’m an Assistant Professor of Marketing and Analytics at UCL School of Management. I study sharing economy, platform design, and industrial organization using causal machine learning, structural modeling, and field experiment methods.

My current research focuses on the design of pricing schemes (such as surge pricing and flat-rate pricing) and dispatch systems in ride-sharing markets. I also study platform design, including information provision on platform landing pages, platform disintermediation, and platform certification.

I teach Marketing Analytics for the MSc Business Analytics program at UCL School of Management.

Employment

UCL School of Management, University College London

  • Assistant Professor of Marketing and Analytics 2020 - Present

Education

NUS Business School, National University of Singapore

  • Ph.D. in Quantitative Marketing 2014 - 2019

School of Economics, Fudan University

  • B.Econ. in Finance 2010 - 2014

Research Interests

Topics
  • Digital Marketing
  • Two-Sided Market
  • Platform Design
  • Empirical Industrial Organization
Methodologies
  • Causal Inference
  • Causal Machine Learning
  • Structural Model
  • Field Experiment
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