Welcome to my homepage! I’m an Assistant Professor of Marketing and Analytics at UCL School of Management. I study sharing economy, platform design, and industrial organization using causal machine learning, structural modeling, and field experiment methods. My current research revolves around the design of pricing schemes (such as surge pricing and flat-rate pricing) and dispatch systems in ride-sharing markets. I also study platform design, including information provision on platform landing pages, platform disintermediation, and platform certification.
View my CV here.
Ph.D. in Quantitative Marketing, 2019
National University of Singapore, Singapore
B.Econ. in Finance, 2014
Fudan University, Shanghai, China
PDF DOI UCLA Anderson Review (media coverage) South China Morning Post (media coverage)
Alibaba’s Taobao platform launched a unique Taobao Town Certification (TTC) program in 2014 to recognize all sellers in a rural town collectively when their total sales volume exceeded a certain threshold. Unlike other platform certifications that often promote popular products or top-rated sellers individually, TTC is a unique “collective” strategy that endorses all sellers in a specific town “collectively.” In this paper, we examine the causal effects of this collective promotion program on sellers’ business performance and other social issues such as regional economic disparities and inclusive economic development.
Despite the booming of platform businesses, disintermediation has become a severe issue facing many platforms. In this research, we design and analyze an undercover randomized field experiment to investigate how sellers respond to disintermediation requests initiated by buyers.
This study takes advantage of an exogenous policy change in which a leading taxi company in Singapore introduced an origin-destination-based flat-fare option to causally evaluate the causal effects of flat-rate pricing the ride-hailing market.
UCL School of Management, University College London
Marketing Analytics, MSc Business Analytics program, 2020 - present
MSc Enrichment Activities