Wei Miao

Wei Miao

Assistant Professor of Marketing

UCL School of Management

Biography

Welcome to my homepage! I’m an Assistant Professor of Marketing and Analytics at UCL School of Management. I study sharing economy, platform design, and industrial organization using causal machine learning, structural modeling, and field experiment methods. My current research revolves around the design of pricing schemes (such as surge pricing and flat-rate pricing) and dispatch systems in ride-sharing markets. I also study platform design, including information provision on platform landing pages, platform disintermediation, and platform certification.

View my CV here.

Interests
  • Sharing Economy
  • Platform Design
  • Digital Marketing
  • Empirical IO
Education
  • Ph.D. in Quantitative Marketing, 2019

    National University of Singapore, Singapore

  • B.Econ. in Finance, 2014

    Fudan University, Shanghai, China

Working Experience

 
 
 
 
 
Assistant Professor of Marketing
Aug 2020 – Present London, UK

Teaching

UCL School of Management, University College London

Miscellaneous

My hobbies include

Contact

  • wei.miao@ucl.ac.uk
  • Level 38, One Canada Square, London, England E14 5AA
  • The UCL School of Management is based on the 38th floor of One Canada Square in Canary Wharf.