Wei Miao

Wei Miao

Assistant Professor of Marketing

UCL School of Management


Hi, welcome to my homepage! I am an Assistant Professor of Marketing at UCL School of Management, University College London. My research focuses on the sharing economy (in particular the ride-sharing market), platform economics, digital marketing, and empirical industrial organization. I apply both econometric and experimental methods in my research projects.

Download my CV.

  • Sharing Economy
  • Platform Economics
  • Digital Marketing
  • Empirical Industrial Organization
  • Ph.D. in Quantitative Marketing, 2019

    National University of Singapore, Singapore

  • B.Econ. in Finance, 2014

    Fudan University, Shanghai, China

Working Experience

Assistant Professor of Marketing
Aug 2020 – Present London, UK

Selected Ongoing Research


Platform Leakage and Disintermediation Prevention: Evidence from a Randomized Field Experiment

Despite the booming of platform businesses, disintermediation has become a severe issue facing many platforms. In this research, we analyze a randomized field experiment to investigate how willing sellers are to engage in disintermediation initiated by buyers. (with Pradeep Chintagunta, Liqiang Huang, and Wanqing Zhang)

Friend or Foe? Flat-Rate Pricing and Supply Outcomes in the Ride-Hailing Market

This study takes advantage of an exogenous policy change in which a leading taxi company in Singapore introduced an origin-destination-based flat-fare option to causally evaluate the causal effects of flat-rate pricing the ride-hailing market. (with Yanlai Chu and Junhong Chu)


UCL School of Management, University College London


My hobbies include


  • wei.miao@ucl.ac.uk
  • Level 38, One Canada Square, London, England E14 5AA
  • The UCL School of Management is based on the 38th floor of One Canada Square in Canary Wharf.