Wei Miao

Wei Miao

Assistant Professor of Marketing

UCL School of Management

Biography

Hi, welcome to my homepage! I am an Assistant Professor of Marketing at UCL School of Management, University College London. My research focuses on the sharing economy (in particular the ride-sharing market), platform economics, digital marketing, and empirical industrial organization. I apply both econometric and experimental methods in my research projects.

Download my CV.

Interests
  • Sharing Economy
  • Platform Economics
  • Digital Marketing
  • Empirical Industrial Organization
Education

  • Ph.D. in Quantitative Marketing, 2019

    National University of Singapore, Singapore

  • B.Econ. in Finance, 2014

    Fudan University, Shanghai, China

Working Experience

 
 
 
 
 
Assistant Professor of Marketing
School of Management, University College London
Aug 2020 – Present London, UK

Publications

Wei Miao, Yiting Deng, Wei Wang, Yongdong Liu, Christopher Tang (2022). The Effects of Surge Pricing on Driver Behavior in the Ride-Sharing Market: Evidence from a Quasi-Experiment. Journal of Operations Management.

PDF DOI UCLA Anderson Review (media coverage) South China Morning Post (media coverage)

Wei Wang, Wei Miao, Yongdong Liu, Yiting Deng, Yunfei Cao (2022). The Impact of COVID-19 on the Ride-Sharing Industry and Its Recovery: Causal Evidence from China. Transportation Research Part A: Policy and Practice.

DOI

Selected Ongoing Research

*
All Platform Design Pricing

Platform Leakage and Disintermediation Prevention: Evidence from a Randomized Field Experiment

Despite the booming of platform businesses, disintermediation has become a severe issue facing many platforms. In this research, we analyze a randomized field experiment to investigate how willing sellers are to engage in disintermediation initiated by buyers. (with Pradeep Chintagunta, Liqiang Huang, and Wanqing Zhang)

Friend or Foe? Flat-Rate Pricing and Supply Outcomes in the Ride-Hailing Market

This study takes advantage of an exogenous policy change in which a leading taxi company in Singapore introduced an origin-destination-based flat-fare option to causally evaluate the causal effects of flat-rate pricing the ride-hailing market. (with Yanlai Chu and Junhong Chu)

Teaching

UCL School of Management, University College London

Qualifications

Certified Financial Risk Manager
Global Association of Risk Professionals (GARP) Feb 2017
See certificate

Miscellaneous

My hobbies include

Contact

  • wei.miao@ucl.ac.uk
  • Level 38, One Canada Square, London, England E14 5AA
  • The UCL School of Management is based on the 38th floor of One Canada Square in Canary Wharf.