Hi, welcome to my homepage! I am an Assistant Professor of Marketing at UCL School of Management, University College London. My research focuses on the sharing economy (in particular the ride-sharing market), platform economics, digital marketing, and empirical industrial organization. I apply both econometric and experimental methods in my research projects.
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Ph.D. in Quantitative Marketing, 2019
National University of Singapore, Singapore
B.Econ. in Finance, 2014
Fudan University, Shanghai, China
PDF DOI UCLA Anderson Review (media coverage) South China Morning Post (media coverage)
Despite the booming of platform businesses, disintermediation has become a severe issue facing many platforms. In this research, we analyze a randomized field experiment to investigate how willing sellers are to engage in disintermediation initiated by buyers. (with Pradeep Chintagunta, Liqiang Huang, and Wanqing Zhang)
This study takes advantage of an exogenous policy change in which a leading taxi company in Singapore introduced an origin-destination-based flat-fare option to causally evaluate the causal effects of flat-rate pricing the ride-hailing market. (with Yanlai Chu and Junhong Chu)
UCL School of Management, University College London
Marketing Analytics, MSc Business Analytics program, 2020 - present
MSc Enrichment Activities