Wei Miao
Assistant Professor of Marketing and Analytics, UCL School of Management
Welcome! I am an Assistant Professor of Marketing and Analytics at the UCL School of Management. My research interests include platform design (ride-sharing, social media, e-commerce, etc.) and health, nutrition, and well-being. I use causal machine learning, structural modeling, and field experiments to address complex business problems.
My current work primarily investigates: (1) the design of pricing mechanisms and dispatch systems in ride-sharing markets; (2) market design strategies for platforms, such as optimizing information provision on landing pages and mitigating disintermediation; and (3) gamification techniques to enhance user engagement and contribution on social media platforms. Recently, I have also begun exploring the applications of generative AI within marketing and health contexts.
At UCL, I teach Marketing Analytics for the MSc Marketing Science program. I am honored to have received several teaching distinctions, including Best Teacher Awards and nominations for the UCL Students’ Union Student Choice Awards.
Employment
UCL School of Management, University College London
- Assistant Professor of Marketing and Analytics 2020–Present
Education
NUS Business School, National University of Singapore
- PhD in Quantitative Marketing 2014–2019
School of Economics, Fudan University
- BEcon in Finance 2010–2014
Research Interests
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