Wei Miao

Wei Miao

Assistant Professor of Marketing

UCL School of Management

Welcome to my homepage! I’m an Assistant Professor of Marketing and Analytics at UCL School of Management. I study sharing economy, platform design, and industrial organization using causal machine learning, structural modeling, and field experiment methods. My current research revolves around the design of pricing schemes (such as surge pricing and flat-rate pricing) and dispatch systems in ride-sharing markets. I also study platform design, including information provision on platform landing pages, platform disintermediation, and platform certification.

View my CV here.

Interests
  • Sharing Economy
  • Platform Design
  • Digital Marketing
  • Empirical IO
Education
  • Ph.D. in Quantitative Marketing, 2019

    National University of Singapore, Singapore

  • B.Econ. in Finance, 2014

    Fudan University, Shanghai, China